International Marketing (Oxford Southern Africa) (Paperback)

International Marketing (Oxford Southern Africa) By Burgess, Bothma Cover Image
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International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience.

International Marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Product Details
ISBN: 9780195991185
ISBN-10: 0195991184
Publisher: Oxford University Press, USA
Publication Date: December 21st, 2011
Pages: 576
Language: English
Series: Oxford Southern Africa