Marketing Success Stories (Paperback)

Marketing Success Stories By M. Cant, R. Machado Cover Image
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Marketing Success Stories, 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.

Product Details
ISBN: 9780195994896
ISBN-10: 0195994892
Publisher: Oxford University Press Southern Africa
Publication Date: May 1st, 2011
Pages: 288
Language: English