Transnational Marketing in the Information Age (Transnational Business and Corporate Culture) (Hardcover)

Transnational Marketing in the Information Age (Transnational Business and Corporate Culture) By Diane M. Desimone Cover Image
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Description


First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.


Product Details
ISBN: 9780815333111
ISBN-10: 0815333110
Publisher: Routledge
Publication Date: November 1st, 1998
Pages: 164
Language: English
Series: Transnational Business and Corporate Culture