Counter Strategies in Global Markets (Paperback)

Counter Strategies in Global Markets By O. Ploetner (Editor) Cover Image
By O. Ploetner (Editor)
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Description


Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.


Product Details
ISBN: 9781349336951
ISBN-10: 1349336955
Publisher: Palgrave MacMillan
Publication Date: December 6th, 2011
Pages: 171
Language: English