The Luxury Market in Brazil: Market Opportunities and Potential (Paperback)

The Luxury Market in Brazil: Market Opportunities and Potential By C. Diniz Cover Image
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Description


The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.


Product Details
ISBN: 9781349492459
ISBN-10: 1349492450
Publisher: Palgrave MacMillan
Publication Date: January 1st, 2014
Pages: 181
Language: English