Branding as Communication (Visual Communication #5) (Paperback)

Branding as Communication (Visual Communication #5) By Susan B. Barnes Cover Image
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Description


By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

About the Author


Susan B. Barnes (Ph.D., NYU) is a communication professor. She has taught at the Rochester Institute of Technology, Fordham University, and Jamestown Community College. She is the author of eight books including: An Introduction to Visual Communication: From Cave Art to Second Life (Peter Lang, 2011) and Social Networks: From Text to Video (Peter Lang, 2013). Prior to joining academia, Susan was a professional graphic designer. Currently, she runs an art gallery in Cassadaga, New York, where she teaches classes.


Product Details
ISBN: 9781433128035
ISBN-10: 1433128039
Publisher: Peter Lang Inc., International Academic Publi
Publication Date: January 31st, 2017
Pages: 204
Language: English
Series: Visual Communication