Consumption Culture in Europe: Insight into the Beverage Industry (Hardcover)

Consumption Culture in Europe: Insight into the Beverage Industry By Carmen R. Santos (Editor), Stéphane Ganassali (Editor), Francesco Casarin (Editor) Cover Image
By Carmen R. Santos (Editor), Stéphane Ganassali (Editor), Francesco Casarin (Editor)
$198.00
Warehouse, In Stock | Usually Ships in 1-5 Days | New

Description


Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.


Product Details
ISBN: 9781466628571
ISBN-10: 146662857X
Publisher: Business Science Reference
Publication Date: January 31st, 2013
Pages: 416
Language: English