Ben Delaney's Nonprofit Marketing Handbook, Second Edition: A hands-on guide to marketing & communications in nonprofit organizations (Paperback)

Ben Delaney's Nonprofit Marketing Handbook, Second Edition: A hands-on guide to marketing & communications in nonprofit organizations By Ben Delaney Cover Image
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Description


There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets.

Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective.

This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index.



Product Details
ISBN: 9781513635545
ISBN-10: 1513635549
Publisher: Cyberedge Information Services
Publication Date: June 1st, 2018
Pages: 174
Language: English