Advances in International Marketing (Hardcover)

Advances in International Marketing By S. Tamer Cavusgil (Editor) Cover Image
By S. Tamer Cavusgil (Editor)
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For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.

Product Details
ISBN: 9781559381284
ISBN-10: 1559381280
Publisher: Jai Press Inc.
Publication Date: November 16th, 1990
Pages: 260
Language: English
Series: Advances in International Marketing