Advances in Services Marketing and Management (Hardcover)

Advances in Services Marketing and Management By Teresa A. Swartz (Editor), David a. Bowen (Editor) Cover Image
By Teresa A. Swartz (Editor), David a. Bowen (Editor)
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Other Books in Series

This is book number 4 in the Advances in Services Marketing and Management series.


Description


This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.


Product Details
ISBN: 9781559388559
ISBN-10: 1559388552
Publisher: Jai Press Inc.
Publication Date: August 25th, 1995
Pages: 380
Language: English
Series: Advances in Services Marketing and Management