Making Ads Pay: Timeless Tips for Successful Copywriting (Paperback)

Making Ads Pay: Timeless Tips for Successful Copywriting By John Caples Cover Image
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Description


A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.


Product Details
ISBN: 9781607965664
ISBN-10: 1607965666
Publisher: www.bnpublishing.com
Publication Date: February 8th, 2013
Pages: 258
Language: English