Strategic Marketing Cases in Emerging Markets (Paperback)

Strategic Marketing Cases in Emerging Markets By Atanu Adhikari (Editor), Sanjit Kumar Roy (Editor) Cover Image
By Atanu Adhikari (Editor), Sanjit Kumar Roy (Editor)
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About the Author


Atanu Adhikari is an Associate Professor at Indian Institute of Management Kozhikode. Sanjit Kumar Roy is Assistant Professor of Marketing at the University of Western Australia, Australia.


Product Details
ISBN: 9783319846798
ISBN-10: 3319846795
Publisher: Springer
Publication Date: July 21st, 2018
Pages: 166
Language: English