Browse Books: Business & Economics / Advertising & Promotion

Contagious: Why Things Catch On By Jonah Berger Cover Image
Contagious: Why Things Catch On (Paperback)
By Jonah Berger
$15.29
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Propaganda By Edward Bernays Cover Image
Propaganda (Paperback)
By Edward Bernays
$12.71
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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone By Drew Eric Whitman Cover Image
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
By Drew Eric Whitman
$15.26
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Creating Superfans: How To Turn Your Customers Into Lifelong Advocates By Brittany Hodak Cover Image
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates (Hardcover)
By Brittany Hodak
$22.95
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Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image
Confessions of an Advertising Man (Paperback)
By David Ogilvy, Sir Alan Parker (Foreword by)
$17.81
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Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. Cover Image
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Paperback)
By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D.
$15.29
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The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources By Neil Rackham Cover Image
The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (Paperback)
By Neil Rackham
$27.20
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The Brand Gap: Revised Edition By Marty Neumeier Cover Image
The Brand Gap: Revised Edition (Paperback)
By Marty Neumeier
$25.49
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All By Seth Godin Cover Image
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (Paperback)
By Seth Godin
$14.45
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Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Paperback)
By Allison Netzer, Liz High
$12.74
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Scientific Advertising By Claude Hopkins Cover Image
Scientific Advertising (Hardcover)
By Claude Hopkins
$15.56
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Advertising Concept Book 3E: Think Now, Design Later By Pete Barry Cover Image
Advertising Concept Book 3E: Think Now, Design Later (Paperback)
By Pete Barry
$27.16
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